All Letters in Our Archive

It’s an article of faith at Contents that we all need to get smarter, in practical and immediate ways. We need to know more about our readers. We need to better understand the systems that let them find and use the things we publish.

We don’t often have time to consider all the underlying stuff that gives our work shape, character, and meaning, and that time won’t ever appear on its own. But we can choose it. Even in the crazy spells—and maybe especially then, when we’re making so many important decisions.

It’s time to recognize that many of us in nominally separate fields and industries are working on the same problem from slightly different angles.